There are 413 licensed properties in Singapore giving much more than 63,000 rooms to tourists as of 2016. A single of the smallest nations in the world, Singapore has a land area almost half the size of London city. Nevertheless once more, the small city-state has topped another list, claiming the quantity one spot as the destination with the highest tourism investing in Asia Pacific.Complete expenditure by international tourists stands at US$15.four billion in 2016, in accordance to the 2017 Mastercard Asia Pacific Locations Index. An global tourist spends an common of US$254 in the small cosmopolitan state, surpassing all other 170 destinations in the index.Supply: Mastercard Asia Pacific Destinations Index 2017The Index requires an in-depth, targeted look at tourism trends, ranking 171 locations, such as island resorts as well as towns and cities across the area, in terms of the complete amount of worldwide overnight arrivals cross-border investing and the total variety of nights spent at every single location. These 171 destinations are drawn from 22 nations across Asia Pacific and represent 90 percent of all international overnight arrivals inside of the region. Public data is used in deriving the worldwide overnight visitor arrivals and their cross-border investing in each and every of the locations, using custom-created algorithms.According to the Singapore Tourism Board's 2016 Q3 update, accommodation constitutes 24% of Singapore’s tourism receipts, taking up the most significant portion of worldwide tourist expenditures. Towards the aggressive hospitality and tourism landscape, we look at how 3 distinct hotel brand names underneath the same management company embark on hospitality advertising and marketing and travel PR to appeal to and retain these travelers.Business Development Consultant – 5 Tips For Choosing The Right One Oasia Hotels and ResidencesSource: International Wellness InstituteYes, wellness visitors commit much more. In standard, they devote about 60 % a lot more than the common global vacationers.Wellness tourists can be categorised into major wellness travelers, exactly where wellness pursuits are the principal inspiration for the journey/location, and the secondary subset that defines these who seek wellness experiences as part of a journey.From 2013-2015, wellness tourism revenue grew 14%. The charge of development is more than twice that of general tourism expenditures (six.9%). The category accounts for 15.six% of complete tourism revenues – nearing one in six of complete “tourist dollars” invested.The Oasia brand understands the value of effectively-currently being and targets the wellness-conscious. Its overarching brand positioning of a restorative respite in the city that inspires and empowers its visitors to Journey Effectively by means of three wellness pillars – Refresh, Refuel, and Recharge.Oasia Hotel Downtown Infinity Pool. Source: @StayOasiaAmongst the 4 properties, Oasia Hotel Downtown in Singapore, in distinct, catches the eye as the verdant tower. Bursting with greenery, the facade detracts from the standard sleek and sealed skyscraper to offer you the imagery of ‘living tower’. Other properties like Oasia Suites Kuala Lumpur that is set against the city’s biggest virgin forest, Bukit Nanas, also reinforces the hotel’s positioning.Aspects of nature and wellness transfuse inside of these properties. To produce a truly conducive atmosphere for its guests to unwind, 24-hour fitness center, well-created open spaces and pools, comforting lavender pillow mist, and round-the-clock good quality nourishment are offered across the properties with some variations.The Quincy HotelQuincy Hotel Lobby. Supply: @QuincyHotelThis luxury boutique hotel in Orchard is worth the mention as it has been recently crowned for providing the best hotel expertise throughout the 2017 Singapore Tourism Awards.Found along Singapore’s prime purchasing district, the vivacity of Quincy calls out to the quirky, fashionable and upbeat side of travellers, positioning itself as the stylish spot to just be.Defying the norm by providing each guest with the All-Club Positive aspects at no extra charge, visitors at Quincy can indulge to their hearts’ material. Movie nights by the pool, cookie making classes, complimentary Wi-fi and mini bar, all-day refreshments and evening cocktails are amid the a lot of perks of getting a guest at the hotel.Far more importantly, on leading of the perks, the hotel prides itself on the degree of attention and care focused to co-generating special, memorable experiences for its guests, customising every single touch-level. Tailored guest expertise is a critical element in influencing consumer loyalty, specifically amid the spenders Quincy targets.Village HotelsSource: ILTM CannesAmadeus projected a constant and apparent increase in spending on experiential products over materials products via to 2025.On the exact same note, Euromonitor Worldwide also made a forecast on the growing trend of personalising journeys.As an alternative of following the instructions of the tour guide’s flag to the mainstream sights, travelling has turn into a journey to self-actualisation.With the vision to be the destination of selection for urban explorers, the Village Hotel brand is really worth mentioning for its hospitality PR and advertising efforts in producing an immersive and personalised travelling knowledge for tourists who wish to Eat Like a Local, Play Like a Neighborhood, Discover Like a Neighborhood or in essence, Live Like a Nearby.Village Hotel Katong Peranakan Club Space. Supply: Far East HospitalityVillage Hotel Katong, for instance, designed an image and atmosphere congruent to the area’s Peranakan culture by infusing Peranakan factors into different aspects of the hotel. Across the different Village Hotels are distinct passports to enable visitors to discover different meals, culture and heritage factors in the precincts exactly where the properties reside.The handy smartphone with limitless regional and international calls and unlimited mobile information is also a function widespread to all Village Hotels, provided to guests free of charge-of-charge. With the useful smartphone and a customised manual at every single of the hotels at the guests’ disposal, guests are empowered to chart their personal adventure, a bold move from the conventional mass tourism format to appeal to the Millennials, who collectively, are anticipated to commit $1.four trillion on travelling by 2020.While the three hotel brands have diverse focuses and offerings, they share a frequent good quality – the ability to define value from the guests’ perspectives.  Competitive costs, state-of-the-art amenities or bundles of perks do not appeal to all segments of travelers. Psychographic advertising and marketing turns into pertinent to the survival of hotels in the increasingly fragmented marketplace. Understanding the explicit requirements and unspoken travel aspirations of the target market place and being ready to position the hotel as the solution to those demands and wishes set the hotel apart from the masses.[one] Global Wellness Institute, 2016, “Wellness Now A $3.72 Trillion Global Sector – With 10.six% Growth From 2013-2015”, 17 Oct.[two] Gallup, 2014, From Economic system to Luxury, What Issues Most to Hotel Guests,[three] Amadeus, 2015, “Shaping the Future of Luxury Travel: Future Traveller Tribes 2030.”[four] ILTM, 2015, “Global Luxury Travel Trends Report”.[five]Forbes, 2017, “Does Social Media Make Millennials Want To Travel More”, 26 Mar.  #2312b1e75c17[7] Huffington Post, 2016, “4 Techniques Millennials Are Modifying The Face Of Travel”,17 Jun